Global Competitive Landscape of Photovoltaic Racking Industry

The global photovoltaic mounting market presents an “oligopoly” competition pattern, the main players include:

European enterprises: such as Switzerland's Schellenberg, Austria's PVI, Germany's Schletter, etc., leading technology, product tracking bracket-based, mainly for the European and American high-end market.

U. S. companies: such as Array Technologies, GameChange Solar, etc., with local market advantages and innovation ability, occupy a larger market share.

Chinese companies: such as Arctech Solar, Trina Solar, Akcome Technology, etc., have developed rapidly in recent years and occupy an important position in the global market by virtue of their cost advantages and well-established industrial chain.

Competitive Landscape of China's Photovoltaic Racking Industry

China's photovoltaic mounting industry is highly competitive, with relatively low market concentration and a large number of market participants, including large-scale large enterprises with strong technical strength, as well as numerous small and medium-sized enterprises. Large enterprises have advantages in market share, brand influence, technology research and development, etc., while small and medium-sized enterprises occupy a certain share of the market segment through differentiated competition and cost advantages.

There are three main echelons:

The first echelon: represented by Arctech Solar, Trina Solar and Akcome, with strong technical R&D strength, brand influence and market share, the products cover fixed bracket and tracking bracket, which are mainly oriented to large-scale terrestrial power stations and distributed projects.

The second echelon: represented by Clenergy, ATEC and Zhenjiang, which have certain advantages in specific fields or regional markets, and their products are mainly based on fixed brackets, mainly for small and medium-sized power stations and distributed projects.

The third echelon: a large number of small enterprises, product homogenization is serious, mainly relying on price competition, survival pressure.

Competition pattern analysis

Technical barriers: the technical threshold of tracking stents is high, and there is still a gap between domestic enterprises and international leading enterprises.

Cost advantage: Chinese enterprises have advantages in raw materials, labor costs and other aspects, and the products are cost-effective.

Market channels: Domestic enterprises are deeply cultivating the local market and have established a perfect sales and service network.

Policy support: National policy encourages the development of photovoltaic industry, which brings development opportunities for photovoltaic mounting industry.

The future development trend

Tracking stent proportion increase: with technological progress and cost reduction, tracking stent will become the mainstream in the future.

Accelerated industry integration: market competition will intensify, industry integration will accelerate, and market share will be concentrated to the head enterprises.

Internationalization development: domestic enterprises will accelerate the pace of “going out” and actively participate in international competition.

Intelligent development: PV mounts will integrate with artificial intelligence, big data and other technologies to develop in the direction of intelligence.

Suggestions for Enterprise Competitive Strategies

Increase investment in technology research and development: enhance product technology content and develop differentiated products.

Strengthen brand building: enhance brand awareness and reputation, and increase market competitiveness.

Expand overseas market: actively participate in international competition and expand market share.

Strengthen industrial chain cooperation: establish strategic cooperative relationship with upstream and downstream enterprises to reduce cost and improve efficiency.